From Backlinks to AI Citations: The New Playbook for Earned Media
The lines between Offpage SEO, digital PR, and AI search visibility are blurring fast. The same editorial placements that once drove referral traffic and rankings are now the signals that large language models like ChatGPT, Perplexity, and Google's AI Overviews use to decide which brands to cite - and which to ignore.
In this 60-minute webinar, Linkbroker and OtterlyAI team up to show marketers, SEOs, and PR teams how to turn earned media into measurable AI visibility.
👥 Who It’s For:
SEO specialists & digital marketers
Brand & content strategists
CMOs and growth teams
Anyone trying to future-proof their organic visibility
📅 Save Your Spot:
📍 Live Webinar | June 10 @ 10AM ET // 4PM CET
🎤 Hosted by: Linkbroker & OtterlyAI
👨🏻 Your hosts:
Julian Kirfel is Founder of Linkbroker, DACH's largest earned-media platforms with over 10.000 user´s and a network of 100,000+ publishers. As AI search started reshaping how B2B brands get found. He's spent the last years helping B2B brands win the backlinks and PR placements that drive organic visibility – and is now translating that playbook into AI search.
Connect with Julian on Linkedin
Thomas Peham is the CEO and co-founder of OtterlyAI, the first AI Search Monitoring platform for AI Overviews, ChatGPT, and Perplexity. Previously VP of Marketing at Storyblok, he helped scale the company from Seed to Series C, growing the team from 20 to 250. With 10+ years in SaaS marketing, his work has been featured in Inc.com, CMSWire, CIO.com, and more. Outside of tech, he’s a hobby runner, semi-pro photographer, and coffee enthusiast.