NESCAC SBG Panel: Power in Play: Striving towards the Olympics

​The Olympics are coming to the U.S. and there has never been a greater buzz as the Summer Olympics come to Los Angeles in 2028. Striving Towards the Olympics explores how this momentum is being translated into sustainable business models, deeper fan engagement, and greater cultural relevance. Panelists will discuss how they’re driving innovation across leagues, agencies, media, and brands around the Olympic movement and gearing towards LA28.