Marketing Measurement and Attribution in the AI Era
Join a selective group of CMOs, senior marketing leaders, and growth executives for an invite-only evening of discussion and networking on how teams measure what marketing is actually doing as AI reshapes the buyer journey.
Buyers no longer move through the funnel the way the dashboards assume. They ask an AI assistant before they reach your site, research in places you cannot track, and arrive late in the cycle already decided. Last-click attribution and the standard funnel models were built for a world that is disappearing, and the numbers most teams report to the board are starting to measure the wrong things.
This is a high-signal room for leaders rethinking acquisition, retention, attribution, and ROI under those conditions. Compare how peers rebuild attribution when the clickstream goes dark, what they now count as a leading indicator, how they defend the marketing number to a CFO with questions, and where AI helps the measurement problem rather than adding to it.
No pitches. No sales presentations. Just strong peers, real numbers, and useful conversations.
Who Should Attend
CMOs and VP Marketing
Heads of Growth and Demand Generation
Marketing Operations and Analytics Leaders
Chief Digital Officers
Marketing Technology Leaders
AI and Transformation Leaders
Leaders at funded and growth-stage companies
Topics
Attribution When the Clickstream Goes Dark
Measuring AI-Influenced Buyer Journeys
Leading Indicators That Survive the Funnel's Decline
Defending Marketing ROI to the CFO
Where AI Sharpens Measurement, and Where It Adds Noise
Format
Panel Discussion · Networking · Light Food & Drinks · Peer Introductions
Attendance is limited and subject to approval.
Host
Open Future Forum is a global executive community founded in Silicon Valley. Its network reaches tens of thousands of executives and investors worldwide. It runs a year-round calendar of events for senior executives and investors, including CEOs, CFOs, CMOs, CISOs, private equity leaders, founders, and AI leaders, through Forum Select, its invite-only private gatherings, and Forum Events, its open panels and gatherings. Beyond events, Open Future Forum convenes peer groups and executive boards and publishes original research built on first-party survey and qualitative data from its executive network.