brand workshop: create an obsession-level brand + marketing strategy
CREATE AN OBSESSION-LEVEL BRAND & MARKETING STRATEGY WITH CREATING FORWARD STUDIO @ MOSS VENICE
In this 2-part interactive workshop, Sarah Saxty, a Strategic Brand and Marketing Mentor for beauty, wellness, and lifestyle businesses, will walk you through her 5-Step Sticky Brand DNA Strategy for creating a brand that cuts through the noise, and, show you how it will help you build a marketing and content playbook that connects with your dream customer.
Sarah is the founder of Creating Forward Studio. She helps visionary founders create a brand that people are obsessed with, and build a business that drives sustainable revenue.
She has over 10 years of experience building beauty, wellness, and lifestyle brands, from bootstrapped to celebrity-backed. She specializes in accelerating ideas from concept to launch and innovating the marketing efforts of existing businesses for amplified results.
You need this if:
⚡️ You have a bunch of great ideas but you’re not sure if “it’s really a thing” or if it will be a successful business
⚡️ You don’t have the answers to questions on a grant application or the info you need put on pages in a pitch deck, wondering “how do I even describe my brand?”
⚡️You are getting zero traction with your marketing even though you feel like you’re trying everything
⚡️ Or you haven’t even thought about a marketing strategy because it all just feels impossibly overwhelming
You will leave with:
💥 IFGT (I fucking got this) conviction about your business being a “real thing” with a purposeful product offering that meets an opportunity in the market
And a step-by-step guide to:
💥 Reach BFF-level status with your dream customer; you’ll be ready to show up as “the thing” they can’t not buy and tell all their friends about
💥 Get crystal clear and compelling positioning; strategic brand language to bridge the gap between your product and your customer
💥 Create cohesive marketing messages that effectively tell the story of your brand; a set of topics that basically write your content plan for you and can be used across various marketing channels
The Details:
— 2 x 90-min Group Mentor Sessions over 2 days, each session will include part theory to understand the framework and part practice to dive into your vision and strategy, plus time for open Q&A on both days.
— Wed, May 15: Discovery and excavation of your vision, validating your market opportunity, and having a BFF-level customer profile
— Wed, May 22: Strategic direction brainstorming, and defining your monumental purpose and epic positioning to set the foundations of your brand universe to inform your content and marketing playbook
— Voice mentorship from Sax will be available for 7 days after the workshop for Moss members
Only one registration is required to attend both sessions. You will receive a calendar invitation for both days.