Euroconsumers Forum 2026
Democracy of Demand
One step is a choice.
Millions of steps are a movement. Can Europe's consumers move together, and move Europe with them?
In sync
Every day, consumers make millions of choices: what to buy, which services to trust, which platforms to use. Each choice is personal, but together they have the power to shape markets, influence businesses and drive change.
Much like on a dance floor, where individual moves come together to create a collective rhythm, our preferences can shape what comes next. From the dance floor to the marketplace, this is the power of a democracy of demands.
In a time of geopolitical tension, economic uncertainty and rapid technological change, we ask at the Forum: can Europe turn this collective power into a source of strategic strength? And what does that mean for the future of the consumer movement?
What’s in the line-up
Europe’s Hidden Superpower: Consumer Demand in an Age of Global Disruption
From individual choices to collective influence. How can millions of consumers become a strategic and political advantage for European competitiveness?
From Watchdog to Architect: Designing Consumer-Powered AI
From overseeing AI to shaping it. How can consumer demand steer innovation towards technology that is trustworthy and people centred?
Sharing the floor
European policymakers, leading technology companies, academics and consumer voices, together in one conversation.
No chart-toppers, but plenty of EU policy star power, with conversations set to strike the right chord.
Dance music will set the beat throughout the day, a reminder of what happens when people move together.
Take the first step. Join us on 10 December.
Program
13.00-14.00 Welcome & Opening
14.00-15.00 Fireside chat & High-level Keynote
15.00-16.00 Panel 1 - Europe’s Hidden Super Power: Consumer Demand in an Age of Global Disruption
16.00-16.45 Coffee & Music
16.45-17.15 Keynote
17.20-18.00 Panel 2 - From Watchdog to Architect: Designing Consumer-Powered AI
18.00-20.00 Cocktail & Dancing Experience