Coffee With Claude - Marketing Special
☕ Coffee with Claude: Stand Out
A five-hour hands-on workshop
Come with a product. Leave knowing exactly who it's for, what makes it different, how to talk about it, and where to find the people who need it.
Most marketing doesn't fail at execution. It fails because nobody can clearly explain, in one sentence, why someone should choose this product instead of another.
So we start there, and spend most of the day getting it right.
What if you had a brand strategist challenging your positioning, a copywriter rewriting your pages and ads, and a researcher figuring out where your customers already spend their time, all working alongside you?
That's what we'll build with AI. Live, on your business, not on a made-up case study.
A note on scope: This covers marketing up to the point of the sale: positioning, demand, and trust. Leads, outreach, and closing will get their own session. We won't be covering social media content.
Part 1: Find your position
🎯 Who it's for
Segment your market, find the customers who actually feel the pain, and cut the ones who don't.
🔎 What you're up against
Break down competitors, map the category, and find the gap nobody is clearly owning.
💬 What you say
Build your value proposition, messaging hierarchy, and the answers to the objections customers will have before they trust you.
🎨 How you sound
Create a brand voice and style guide that AI can actually follow, so everything you produce stays consistent.
Part 2: Write it everywhere
🖥️ Your Site
Rewrite your homepage and landing pages live using the positioning you've just built.
💰 Ad Copy
Create headlines, variants, and angles at scale, all built around the same core message.
📧 Everything Else
Email sequences, one-pagers, bios, listings, cold pages, and all the other copy that tends to drift off-message.
🔍 Findable Copy
Research keywords and topics, improve on-page SEO, and learn how to show up in AI-generated answers.
Part 3: Put it where they are
📍 Channel Map
Find the communities, forums, newsletters, directories, marketplaces, publications, and events your customers actually use. Then rank them by effort and reach.
🎯 Fit to Channel
Adapt the same core message for each channel without watering it down or just copy-pasting it everywhere.
📅 Distribution Plan
Decide what goes where, in what order, over the next 30 days.
⚙️ Automation
Set up AI skills and scheduled tasks for monitoring, reporting, and content briefs that keep running after the workshop.
Schedule
20 min Coffee, snacks, and intros
30 min Case studies and live demos
40 min Part 1: Positioning workshop
20 min Pizza Break
30 min Part 2: Copy build session
30 min Part 3: Channel map and distribution plan
15 min Show and tell
Three hours, door to door. Office hours continue afterwards for anyone who wants to stay.
Who it's for
Founders doing their own marketing, marketers and growth leads, agency owners, consultants, e-commerce operators, and anyone responsible for demand.
No coding or AI experience required.
☕ Bring your laptop, your website, and your worst-performing page. Leave with a position you can defend, the copy to express it, and a plan for where it goes.