Beyond the Algorithm: Building Authentic Voices in the New Media Landscape at The Campaign Fringe
The information landscape campaigners are working in has changed shape: attention has moved to creators, group chats, podcasts, and short-form video, and away from the outlets and formats progressives have traditionally relied upon. Chasing reach on someone else's platform is not the same as building a voice people actually trust. This session gets tactical: what does it take to build authentic voices that genuinely cut through and shape opinion, rather than just chasing the next algorithm update?
Speakers include:
Gordon McKee MP
Andy Twelves, Author and Commentator, PoliticsJOE
Further speakers to be announced
This event is being kindly supported by FourOneOne.
This event is part of The Campaign Fringe, a full day of events, training sessions, and exhibits. For more details and to see the rest of the agenda, see here.