Beyond the Algorithm: Building Authentic Voices in the New Media Landscape at The Campaign Fringe
The information landscape campaigners are working in has changed shape: attention has moved to creators, group chats, podcasts, and short-form video, and away from the outlets and formats progressives have traditionally relied upon. Chasing reach on someone else's platform is not the same as building a voice people actually trust. This session gets tactical: what does it take to build authentic voices that genuinely cut through and shape opinion, rather than just chasing the next algorithm update?
Speakers include:
Hannah O'Rourke, Founder and Director, Campaign Lab (chair)
Gordon McKee MP
Andy Twelves, Writer and Contributor, PoliticsJOE, New Statesman, The Nerve
Nadia Meeran, Head of Digital Campaigns, FourOneOne
This event is being kindly supported by FourOneOne.
This event is part of The Campaign Fringe, a full day of events, training sessions, and exhibits. For more details and to see the rest of the agenda, see here.