Building Brand Trust through Sustainability Communication: What’s Working Now?

​As scrutiny of environmental claims increases and consumer expectations continue to evolve, organisations face a critical challenge: how to communicate sustainability in ways that build trust, strengthen brands, and deliver business value.

This interactive panel brings together representatives from a leading brand, retailer, independent assurance provider Bureau Veritas, and sustainability expert Carbon Trust to explore what is working in sustainability communication today, from labels and product claims to broader brand storytelling. More than a traditional panel, this session is designed as a conversation on what it takes to build consumer trust, influence purchasing decisions, and create business value in practice.

Participants are encouraged to bring questions, share experiences, and challenge ideas, creating opportunities for peer-to-peer learning, practical problem-solving, and new connections across the sustainability community. Attendees will leave with a better understanding of the approaches that are strengthening credibility, the pitfalls that can undermine trust, and the role of robust data, verification, and assurance in supporting effective sustainability communications.