Beyond Brainstorming: How AI is Reshaping Innovation Work
When AI can generate ideas on demand, the real work of innovation shifts elsewhere.
Idea generation is no longer the constraint. Making sense of ideas, aligning teams, and turning insight into action is.
In this session, Colin Duff, CEO of Mosaic Innovation, reframes how innovation work actually happens when AI is part of the system. Drawing on real client examples, he walks through how workflows are evolving across research, synthesis, ideation, and prototyping using Miro-based approaches.
The session challenges traditional brainstorming at a moment when AI can outperform most teams on raw idea generation. When AI can generate options instantly, the role of people shifts to how teams frame problems, apply judgment, structure decision moments, and maintain momentum from insight through to concept and delivery.
Colin shows how tools like Miro AI Workflows and Sidekicks make advanced innovation frameworks usable in minutes rather than weeks. Not by replacing people, but by changing where human effort creates the most leverage.
We'll also tackles a growing tension for agencies and consultancies: clients' pressure to “show the AI efficiency.” Rather than racing to the bottom on price, Colin argues for a shift toward delivering further, faster, and more impactful work - and shows what that looks like in practice.
💡 What you’ll leave with:
A clear mental model for where AI accelerates innovation vs. where humans remain critical
Concrete examples of AI-enabled innovation workflows inside Miro
A sharper point of view on why traditional brainstorming is breaking
Practical ideas for using AI to deliver stronger client outcomes, not cheaper work
Inspiration to redesign your own insight and ideation processes immediately
🗓️ Happening on: March 12, Thursday, 5-6pm CET (GMT+1)
🧠 About the Speaker
Colin Duff is the CEO of Mosaic Innovation, a consultancy helping enterprise teams turn insight into growth.
With over 20 years’ experience, he has worked with organisations including HP, BT, Marriott, and Unilever across innovation strategy, customer insight, and proposition development.
His current focus is on how AI is reshaping innovation workflows, and what this means for teams and consultancies under pressure to move faster and deliver more.
🔥 About Miro Reframe Series
Miro Reframe is a webinar series for consultants and agencies who know old ways-of-working aren't working anymore - and want to rethink what great client work looks like today.
We bring together leading practitioners to explore how modern consultancies are rethinking delivery, engagement, and impact in the age of AI.