Product management training ⚡️
Most PMs learned the job by doing it. That is both the strength and the gap.
If you have been doing product management for a while, some of this will sound familiar:
Your roadmap reflects what stakeholders asked for more than what the product strategy needs.
Discovery is always on the agenda. It rarely happens.
You ship things and are not entirely sure whether they worked.
Your team uses the same words (discovery, outcomes, strategy) but means different things by them. So alignment conversations never actually produce alignment.
You have read the books, you know the theory. The gap is that your environment does not give you room to apply it.
"I knew what I was talking about and I wasn't talking nonsense. I could be confident in myself." Aditi Luykx, Senior PM, Politico Europe
Six things you will be able to do (that you may not be able to do now)
Scan the list: where can you already do this confidently? Where can you not?
Strategy
Connect your roadmap to company strategy so stakeholders can see the logic. Map mission through to product objectives and initiatives. Stop building things that are strategically unanchored using the product context model and opportunity solution tree.
Research
Write a problem statement that engineering can work from without asking for clarification. A clearly formulated problem defines who is affected, what is happening, and what the impact is. Not a solution in disguise.
Discovery
Run a customer interview that surfaces what people need rather than what they say they want. Structure the conversation to separate the symptom from the underlying problem. Stop walking away with a feature request instead of an insight.
Measurement
Choose KPIs before you build, not after, so you know whether what you shipped worked. Set up measurement as part of the brief. Define what success looks like at the outset. Know when to iterate versus when to retire.
Go to market
Plan a launch so that adoption is part of the scope, not an afterthought for the marketing team. Use the STICK method to plan how the product reaches and sticks with users. Understand what the PM owns at launch and what product marketing owns.
Stakeholders
Use a structured approach to align stakeholders who have conflicting expectations. Apply the communication method from the training to negotiate, influence, and depersonalise conversations about roadmap and priorities.
"My team really saw a before and after. I dared to say no more often." Sam Boribon, PM, Nodalview
Your two days
The training runs through a shared case study from start to finish, so every method is applied in sequence rather than in isolation. By the end of day two, you can see how it all connects.
Day 1
Strategy, context and discovery
From company goals to a validated problem worth solving
Product foundations
What a product is, how the product lifecycle works, and what the PM role looks like in relation to design and engineering. Shared starting point for everyone in the room.
From strategy to operations
The full product context cascade from mission to initiatives. You work through how to set objectives using OKRs and identify opportunities using the opportunity solution tree.
Problem framing and research
How to write a problem statement, plan qualitative and quantitative research, and structure customer interviews that yield insights rather than feature requests.
Discovery in action
Ideation methods, story mapping, and iterative refinement. You generate ideas against a real problem statement and choose the paths worth pursuing.
Day 2
Delivery, go to market and leadership
From a solution to a shipped product you can prove is working
Solution delivery
Delivery approaches, prioritisation methods, and planning that improves predictability. How to estimate without overpromising and keep the product team aligned through a sprint.
Market introduction
The STICK method for product launch. What makes a go to market land versus a release nobody notices. Where the PM's responsibility ends and product marketing begins.
Measure, monitor and run
Choosing KPIs before you build, using data during the run phase, and deciding when to iterate, pivot, or retire.
Stakeholder management
The communication method. How to align, negotiate with, and influence people who have different incentives from yours.
What makes this training different
✅ Your trainer is still doing the job
Mathieu works inside product organisations on active consulting mandates. The examples in the training come from recent client work, not from a generic case library. When you bring your situation into the room, he can work with it.
✅ Exercises follow a single shared case from day one to day two
The training follows a single case study from strategy through to launch. Every method is applied in sequence, so you leave with a connected workflow, not a collection of isolated techniques.
✅ Works at any experience level
"Whether you have 15 years of experience or none, there is something here to learn and apply." People earlier in their career build the foundation; more experienced PMs use it to formalise what they already know intuitively. Both leave with something.
Your trainer
Mathieu Thys, manager @ dualoop
Mathieu spent several years in product roles at Twipe, Gambit, and Elia before joining dualoop as a consultant. His time is mostly spent inside product organisations, coaching teams, running diagnostics, and helping companies build product practices that last.
The training comes from that ongoing work. He runs the sessions in a way that responds to what is in the room.
Not sure if this is the right training for your situation? Mathieu is happy to have a short conversation before you register. Talk to Mathieu >
What past participants say
⭐️⭐️⭐️⭐️⭐️ 9.3/10
Average satisfaction across all cohorts since 2022
"It helped me distinguish what belonged to theory versus what were just people's good ideas. I could depersonalise certain processes."
— Charlotte De Trez, Head of Products @ Aware
"It structured things. It's a toolbox that allows you to save time and not make certain mistakes from the start."
— Jean-Baptiste Mairy, Product Manager @ N-Side (came with the entire product team and the Managing Director)
"A no brainer for every product manager."
— Jago Winnen, Product Manager @ Vanden Broele
"The training helped align our team and provided practical tools we can use immediately."
— Olivier Delamotte, Head of Product @ Qualifio
"A great quality training, taught by real product experts, in a professional atmosphere."
— Eve André, Head of Product @ Keytrade Bank
"It was an absolute game-changer! The course content was incredibly comprehensive, covering everything from product objective to product launch."
— Katrien Cuypers, Product Owner @ Engie Belgium
"Super nice people, really well-explained. Good atmosphere."
— Tom Caporossi, Digital Product Owner @ Pluxee
Who is this for
Product managers and product owners
Whether you are six months in or six years in, this training gives you a complete picture of the role. Particularly useful if you came into product from a different function, or if your practice has gaps you cannot quite name.
Heads of Product sending their team
The most common team outcome from past cohorts is shared vocabulary and a common starting point, which cuts the definition negotiation that slows down every product meeting. Several past buyers have sent four or more people and used the training as the foundation for a new way of working.
Ask about team rates and invoicing >
Product-adjacent roles
Business analysts, designers, and engineers who work closely with PMs. Past cohorts have included cross-functional participants who found it significantly improved their collaboration with product counterparts.
Where this training is less suited: If you are a CPO or Head of Product looking for content on organisational design or OKR implementation at scale, that is a different conversation. Get in touch and we will tell you whether this is the right next step.
What's included
📚 Training playbook
A full digital playbook covering every chapter with definitions, methods, and worked examples. In English. Most participants continue to reference it months after the training.
🗂️ Templates
Ready-to-use templates for problem statements, opportunity solution trees, OKRs, and stakeholder communication plans. Formatted for immediate use.
🎓 Digital certificate of completion
A digital certificate upon completion, ready to share on LinkedIn.
🍳 Breakfast, lunch, and a post-training drink
Both days include breakfast and lunch. On the evening of day two, there is a post-training social for anyone who wants to keep the conversations going.
💬 Access to the dualoop Slack community
Ongoing access to a community of product professionals who have been through the same training.
📖 Book recommendations
A curated reading list tied to the training content, so you know exactly what to read next depending on where you want to go deeper.
Funding
Depending on your country and company size, subsidies or training budget schemes may cover part or all of the cost. This applies to individual registrations and team bookings.
We have supported participants from Belgium, the Netherlands, and France with funding paperwork. If you need a pro forma invoice for internal approval, or want to know what options exist for your situation, get in touch and we will give you a clear answer.
Need help with funding?
Send us a message with your country and company context and we will tell you what options exist and what documentation you will need.
Next session
📅 18-19, May 2026
📍ICAB, Rue des Pères Blancs 4, 1040 Etterbeek, Brussels
🌐 English
👥 Maximum 20 participants
Registration
€1,600 per person, excl. VAT
Team rates and subsidy support available on request.
Cancellation: full refund if you cancel at least two weeks before the training date. After the two-week mark, your registration transfers to the next available session.