Inside Gamma’s GTM Engine: Selling an AI Product Across Industries to $100M ARR Without Losing the Human Touch
The GTM Garage — a HubSpot for Startups Series, looking inside the GTM engines of today's fastest-scaling startups 🛠️
Gamma's Growth Story
🚀 $100M+ ARR, profitable for 2+ years
💰 $2.1B valuation | $68M total funding raised
👥 100M+ users worldwide creating presentations, docs, and websites
📈 1M+ creations every day | 400M+ pieces of content created
🏢 ~100 employees, making it one of the most efficient AI companies by revenue per employee
Selling AI Across Industries Without Losing the Human Touch
Gamma is an AI-native platform reimagining how people create and share ideas.
Instead of building presentations one slide at a time, Gamma enables users to generate polished presentations, documents, websites, proposals, and reports from a simple prompt, document, or URL; allowing users to focus on storytelling rather than formatting.
Its GTM team tackles a challenge familiar to many founders: How do you sell a horizontal product across industries, buyer personas, and company sizes, all while still making every customer feel like the product was built for them?
In this session, Ana Leyva (Head of Sales, Gamma) joins Mahir Singh (Head of VC Partnerships, HubSpot for Startups) to share how Gamma scaled an industry-agnostic AI product to $100M ARR, while keeping the sales process deeply human—using AI to enhance, not replace, the human touch.
About Ana Leyva
Ana Leyva is Head of Sales at Gamma, one of the fastest-growing AI productivity tools in the market: $100M+ ARR, 100+ employees, profitable since 2023, and over 100 million users. She was Gamma's first sales hire and built the enterprise sales team from scratch on top of a product-led foundation. Before Gamma, she spent nearly two years as a GTM advisor at Pear VC, coaching 100+ founders on go-to-market strategy, with earlier sales and revenue operations roles at Box, ServiceTitan, and Vanta.
Ana holds an MBA from Stanford GSB, an MA from Stanford GSE and is a Princeton graduate. She's also a founder, having built Lelu, a Spanish-language STEAM platform for kids, alongside her sales career.
For HubSpot for Startups members
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15 min conversation · 15 min open Q&A
The GTM Garage is an invite-only session for venture-backed founders and GTM operators at Seed–Series A stage. Consultants, agencies, and enterprise companies are not eligible.