​Hacking the Headlines

​10 September | 15:30–16:00
Main Stage, Tech Open, Stockholm

​What makes a startup impossible to ignore?

​Building a great company is one thing. Getting the world to pay attention is another.

​Join leading journalists and media voices Mimi Billing (Sifted), Henrik Ek (Dagens Industri), and Emil Widhagen (Breakit) for an inside look at how startups break through the noise, earn media attention, and turn momentum into lasting relevance.

​From what actually makes a story newsworthy to the pitches journalists immediately ignore, this panel explores how founders can build stronger narratives, communicate what matters, and understand how the media really works.

​What we'll discuss

​Together, we'll explore:

• ​What makes a startup genuinely newsworthy

• ​What journalists look for when deciding which companies to cover

• ​Why some founder pitches get opened and others get ignored

• ​How to turn company milestones into compelling stories

• ​Building relationships with journalists before you need coverage

• ​The biggest mistakes founders make when approaching the media

• ​How startups can build a narrative that extends beyond a single headline

​Expect a candid conversation about what happens on the other side of the inbox and what founders can do to stand out in an increasingly crowded media landscape.

​Who should attend?

​This panel is ideal for:

• ​Founders

• ​Startup teams

• ​Marketing and communications leaders

• ​PR professionals

• ​Creators

• ​Investors

• ​Anyone interested in startups, storytelling, and media

​What you'll gain

​You'll leave with:

• ​A better understanding of what journalists actually look for

• ​Practical advice for pitching your company to the media

• ​Insights into creating stories people genuinely want to cover

• ​A clearer understanding of how to build attention and relevance over time

​Moderator

​Nick Baines

​Speakers

• ​Mimi Billing (Sifted)

• ​Henrik Ek (Dagens Industri)

• ​Emil Widhagen (Breakit)

​This panel is part of Tech Open, the free open-air tech conference taking place during Nordic Tech Week in the heart of Stockholm.