Humans Still Buy: AI Agents and the Future of Ecommerce (TestFeed X CDH)
An evening on AI, agentic commerce and what's next for ecommerce.
Most customers still want to see the product, read the reviews and make the call themselves. So when a real person lands on your product page, they didn't wander in. They came looking and they mean to buy. What's left to decide is whether your store turns that intent into an order, or loses it to a slow page, a vague description or a clunky checkout.
Every online store runs on software for search, reviews, loyalty, checkout and analytics. The tools that help a real person decide and buy faster are where the value is heading.
With Black Friday and Christmas a few weeks away, we're bringing the people who build, run and sell to online stores into one room. They'll share what they're seeing, what merchants should consider, and what to look out for before the busiest stretch of the year.
A panel of experts from across ecommerce, moderated by Millie Marconi from TestFeed, will work out what's real, from agentic checkouts to self-running stores. They'll look at how shoppers find products when an AI assistant does the searching, and which parts of the ecommerce software stack agents will break, rebuild or make redundant. Panellists announced soon.
Then the floor opens to you. Bring the question about your own store or product.
This is for you if
You run an online store and want to know what AI agents mean for how customers find and buy from you
You work at a Shopify agency and clients keep asking what they should be doing about AI
You're building B2B SaaS for ecommerce, or thinking about it, and want to hear what merchants and agencies will need next
You've started wondering how much of the buying decision is still your customer's, and how much they're handing over to an AI
You'll walk away with
A plain-English picture of agentic commerce, without the hype
A sharper sense of which tools your store or clients will need next, and which gaps are worth building into
Different views of the same shift from people building, running and selling to online stores
Schedule
5:30pm Doors open, drinks and catering
6:00pm Panel discussion, followed by audience Q&A
7:00pm Drinks and networking
8:00pm Close
About the hosts
TestFeed is a Shopify app that builds simulated shoppers from a store's own order data, so merchants can test a product, price or ad before they spend on it. Co-founded by Millie Marconi, a market researcher and former ecommerce store owner.
Cremorne Digital Hub is home base for founders and startups at 80 Balmain St, in Cremorne, Melbourne's tech and creative precinct.
Expect good questions, good people and a drink in hand. Free to attend, so grab your spot!