​Alumni Ventures CEO Circle: Selling into Enterprise

​Elevating Your Enterprise Sales Game

​You're already selling to enterprise clients. But are you doing it as effectively as you could be? How do you coach your sales team to close bigger deals faster? What's working in enterprise sales right now—and what's not? How do the best enterprise sales organizations structure their processes, territories, and comp plans?

​Join us for an intimate CEO Circle with Mark Crofton, who trained thousands of enterprise sellers as Global VP of Sales Coaching and Field Enablement at SAP.

​About Your Moderator

​Mark Crofton led sales coaching and field enablement for SAP's entire global sales force—training quota-carrying sellers and revenue-enabling roles worldwide. As a member of SAP's global executive team, he was responsible for elevating the performance of one of the world's largest and most successful enterprise sales organizations.

​Before leading enablement, Mark was VP of Sales for Latin America at SAP, where he launched and scaled the mobility business across the region. He's sold enterprise software in three languages across multiple continents, starting his career at McKinsey and Thomson Reuters before spending 15 years building sales excellence at SAP.

​Today, Mark leads Sales Engineering and Enablement at EcoVadis and advises early and mid-stage companies on go-to-market strategy, enterprise sales processes, and sales team building.

​What We Might Discuss

​You guide what we talk about. Come with topics and questions for Mark and the other CEOs in the room to discuss.

​Here are some areas where the conversation can go:

• ​Sales coaching and team development: How do you level up your existing enterprise sellers?

• ​Process and methodology: What's your qualification framework? How do you know when a deal is real?

• ​Territory planning and compensation: How do you structure your sales organization for growth?

• ​Common challenges: Deal slippage, elongated sales cycles, and how to address them

• ​Your questions: Bring your specific enterprise sales challenges to discuss with the group

​Event Details

​Date: Tuesday, February 25, 2025
Time: 4:00 PM ET 3:00 PM CT / 2:00 PM MT 1:00 PM PT (45-60 minutes)
Format: Virtual, small-group conversation (not a webinar)
Who Should Attend: CEOs who are currently selling or planning to sell into enterprise

​CEO Circles are short, virtual, small-group conversations about leadership topics exclusive for AV CEOs.