🧭 MCP in Sales: Where to Start, What to Build, and Who's Already Doing It
Your reps use AI every day. But every morning they still open 12 tabs, copy data between tools, and manually update CRM fields.
Your AI doesn't talk to your CRM. Your CRM doesn't talk to your email. You didn't build a sales system — you built a collection of tabs with an AI layer on top.
A new AI tool lands in your inbox every week. Each one promises to transform your pipeline. None of them explain how they fit into what you already have — or whether they should.
MCP — Model Context Protocol — is the architecture that finally connects them. This session, we're cutting through the noise — with practitioners who are actually building on it.
🎙️ Featured Speakers: To be announced soon.
🔬 What We'll Cover:
✅ What MCP actually is — no engineering degree required
✅ How real sales teams are using it today — in production, not theory
✅ Where to start if you have no technical background
✅ Which tools in your stack are worth connecting — and which aren't
✅ What the teams who got it right did differently in the first 90 days
🎤 Moderator: Valentyn Yaromenko CEO of White Sales & Big Sister AI — operating 100% remotely for 8+ years and building AI-powered sales performance tools.
📋 Agenda:
11:00 – 11:10 AM CDT — Welcome & Introductions
11:10 AM – 11:30 PM CDT — MCP in Sales — Conversation with speakers
11:30 – 12:00 PM CDT — Open Q&A & Community Discussion
🤝 Hosts and Sponsors:
Big Sister AI — the Revenue Governance Layer. We analyze every customer interaction (calls, emails, CRM) to generate an objective 0–100 Sales Score that enforces your playbook and predicts outcomes
Connectd — links startups with top advisors and fractional talent, helping founders scale smarter with flexible expertise and a trusted, global community. Sign up is free, and there are no recruitment fees
Build the system. Solve the problem. Scale the business. 🌎