🧭 AI & MCP in Sales: How to Finally Make Your Tools Work Together
Your reps use AI every day. But every morning they still open 12 tabs, copy data between tools, and manually update CRM fields.
Your AI doesn't talk to your CRM. Your CRM doesn't talk to your email. You didn't build a sales system — you built a collection of tabs with an AI layer on top.
A new AI tool lands in your inbox every week. Each one promises to transform your pipeline. None of them explain how they fit into what you already have — or whether they should.
MCP — Model Context Protocol — is the architecture that finally connects them. This session, we're cutting through the noise — with practitioners who are actually building on it.
🎙️ Arnold Castro — Assistant Dean of AI at Texas A&M's Mays Business School, overseeing one of the largest university AI budgets in the country. Arnold works directly with leading AI companies, testing new tools in real-world conditions — and brings a rare inside view of how large organizations evaluate and adopt AI solutions, including those transforming sales.
🎙️ Valentyn Yaromenko — 18 years building and transforming sales organizations worldwide. Now developing Big Sister AI — a tool that measures and improves sales skills through AI. Valentyn is a practitioner and innovator: one of the first to bring new technologies into sales, he knows from real experience what actually works — and what doesn't.
🔬 What We'll Cover:
✅ What MCP actually is — no engineering degree required
✅ How real sales teams are using it today — in production, not theory
✅ Where to start if you have no technical background
✅ Which tools in your stack are worth connecting — and which aren't
✅ What the teams who got it right did differently in the first 90 days
📋 Agenda:
11:00 – 11:10 AM CDT — Welcome & Introductions
11:10 AM – 11:45 PM CDT — MCP in Sales — Conversation with speakers
11:45 – 12:00 PM CDT — Open Q&A & Community Discussion
🤝 Host:
Big Sister AI — the Revenue Governance Layer. We analyze every customer interaction (calls, emails, CRM) to generate an objective 0–100 Sales Score that enforces your playbook and predicts outcomes
Build the system. Solve the problem. Scale the business. 🌎