Influence Institute Salon: Can AI Have Ethos? Trust in the Age of Infinite Content
AI can write the email, the pitch, the post, even the argument. So when everyone sounds polished, what makes someone believable?
Over 2,000 years ago, Aristotle said credibility comes down to three things: judgment, character and goodwill. In this Influence Institute Salon, we’ll ask whether any of them survive when AI touches almost every conversation, and what that means for how you earn trust.
This is a Salon, not a webinar. No slides. Cameras on if you can. You’ll talk with people from sales, marketing, coaching, product and leadership, because the best insights come from comparing how different roles decide who to trust.
What you’ll leave with
• Three questions to test whether any message earns trust, whoever or whatever wrote it
• A live Trust Test to see how good your instincts really are
• Ways to make your own communication stand out in a feed full of polished content
• Fresh perspectives from people outside your function
The question we’re bringing into the room:
When content becomes infinite, what makes you worth listening to?
Speakers:
David Feinberg Calabrese is an entrepreneur, growth operator, investor and mentor with more than 20 years building and scaling companies. He has helped take businesses from 0 to 7 figures and scaled companies from 7 to 9 figures in ARR - working across the full growth operations cycle from go-to market to marketing and sales, and product to retention and support.
A former Founder, President at several high growth companies, Principle at an early-stage Venture Fund, and leader at Marketo and Adobe - David now works with founders and their teams - on the decisions and operating systems that determine whether companies stall or scale.
Christina Garidi is the Founder of Eudaimonia Coaching UK. Christina is fueled by empowering people to realize their full potential (fulfilment). She is on a mission to 'Democratise Human Flourishing. Christina helps busy and ambitious professionals to decode their Purpose through her unique “Eudaimonia Coaching Method” blending EASTERN and WESTERN philosophies.
Christina coined and presented "The Eudaimonia Success Model®" in her TEDx Talk “What is success? The Eudaimonia perspective reaching more than 18K viewers. Her TEDx Talk has been featured by PositivePsychology.com. Her podcast was independently ranked in the Top 25 in the UK in 2022.
Monica Wright is the Founder & GTM Strategist of Wanjo Consulting, a go-to-market strategist with more than 20 years in B2B marketing. She started in magazine and newspaper publishing and earned a New Media Fellowship from the News Media Alliance. That path led her to Third Door Media, where she spent nine years growing the audience for Search Engine Land and MarTech. She then led demand generation inside SaaS and data companies.
Today, Monica works with CEOs, CMOs, and GTM teams as a certified GTM Operating System™ implementation partner. She studied philosophy at Boston College, and she brings one question to every team using AI in its marketing: Why should anyone believe what you publish?
Join the Influence Institute Salon and leave with ideas you can put into practice immediately.