​In this live session, Lucas Crespo will walk through his workflow for designing a brand identity, showing how he moves from a handful of references, to concrete, art-directed visuals.

​We’ll be working through the brand identity for a Sublime product drop we’re considering launching later this year.

​If you’ve experimented with generative tools but keep landing on work that feels flat or pastiche, this session will help you develop a clearer mental model for directing them with taste and intent.

​About Lucas

​Lucas is the creative lead at Every, where he designs the visual identity for their family of apps including Cora, Monologue, Sparkle, and Spiral.

​His work blends design, art direction, and a curiosity for new tools to create images and aesthetics that feel alive and original.