Ballpoint Annual Report Launch: 2026 in Paid Social

​Come celebrate the launch of the 2026 paid social report brought to you by Ballpoint.

Meta has had four of its biggest algorithmic updates ever over the last year, building on the evolutions with ASC. These updates have fundamentally shifted how you succeed on Meta.

​AI has shifted the ability to build campaigns, analyse experiments, and make creative. Everyone is both talking about it, and wondering how much is actually being used.

​Over the last 12 months, we've ran over 4,000 experiments focused on this new world. For the brands we've been working with for over a year, the average monthly spend growth is 340%. We remain extremely bullish on Meta and its ability to grow brands.

​This is the launch of our Second Annual Report. The Annual Report shares insights and learnings from the last year and predictions for the year ahead.We'd love to invite you to the launch of the report.