Claude for CMOs Workshop: The New Marketing Operating Model
Claude is changing how marketing organizations interpret customer signals and make decisions. It is also changing how the work gets done.
CMOs now face a larger strategic question: how can they turn that capability into measurable enterprise value?
Join Shiran Brodie, Head of Marketing at Softr, and Lara Shackelford, CEO of Hawksmoor.ai, in New York City for an executive conversation about how Claude is reshaping marketing and GTM operating models.
Claude Community x Softr
Venue supported by Softr.
Featured speakers
Shiran Brodie, Head of Marketing at Softr
Shiran will show how Softr and Claude turn the marketing operating model into a team-facing workflow.
Lara Shackelford, CEO of Hawksmoor.ai
Lara Shackelford works every day with CMOs and CEOs defining what AI must deliver across the enterprise.
As a Claude Community Ambassador for New York City and a member of the AI Executive Board, I see where leaders are finding value. I also see where enterprise adoption is breaking down.
I’ll open with the decisions CMOs face as AI becomes part of the marketing team: what people own, where agents can help, and how shared context and approvals keep the work aligned.
Agenda
Lara Shackelford, CEO of Hawksmoor.ai: The New Marketing Operating Model
Shiran Brodie, Head of Marketing at Softr.io: Making the Model Operational with Softr and Claude
A working session to map one marketing process, including owners, AI responsibilities, trusted context and approval rules. Bring your laptop if you want to build with us.
Discussion, takeaways and peer connections
We’ll use a fictional marketing example. You’ll leave with an operating-model decision you can put to work, whether or not you finish a software build.
The content is designed for CMOs, executives in top marketing roles, and senior leaders who report directly to them.
Leaders working closely with marketing and enterprise AI are also welcome.
Food and Drinks
We'll provide delicious wood-fired pizza, organic salad, Italian wines and beers, Italian cookies from Veneiros (come for the cookies, if nothing else!), Curious Elixirs, sodas (non-alcoholic options), and San Pellegrino.
This event is free. Space is limited, and we'll confirm attendance through Luma. If we cannot accommodate you, we'll keep you on the list for future events.