Claude for CMOs: The New Marketing Operating Model

​Claude is changing how marketing organizations interpret customer signals and make decisions. It is also changing how the work gets done.

​CMOs now face a larger strategic question: how can they turn that capability into measurable enterprise value?

​Join the Claude Community in New York City for an executive conversation about how Claude is reshaping marketing and GTM operating models.

​I’m Lara Shackelford. I speak every day with CMOs and with CEOs who are defining what AI must deliver across the enterprise.

​As a Claude Community Ambassador for New York City and a member of the AI Executive Board, I see where leaders are finding value. I also see where enterprise adoption is breaking down.

​I’ll share the patterns emerging from those conversations. Additional CMO and senior marketing speakers will be announced as they are confirmed.

​The program will include short executive talks and a practical Claude example. We’ll leave room for candid discussion and valuable peer connections.

​The content is designed for CMOs, executives who hold the top marketing role, and senior leaders who report directly to them.

​Leaders working closely with marketing and enterprise AI are also welcome.

​This event is free. Space is limited, and attendance will be confirmed through Luma.

​Venue and speaker announcements are coming soon.