Miami | Claude Workshop
Join a Claude Community Event, organized by local enthusiasts for everyone who loves building with Claude!
AI vs Brain: Can Claude Build a Revenue Architecture?️
Every founder is now "AI-powered." Almost none of them are revenue-architected.
That's the gap nobody is talking about. AI didn't fix growth. It just made bad architecture faster to ship.
Speed without architecture doesn't scale a business — it just breaks it faster.
You can prompt a landing page in an hour. You still can't prompt Product ↔ Marketing ↔ Sales ↔ Customer Success into one system. You still can't prompt away a broken handoff, a fuzzy ICP, or a funnel with no ownership.
That's not a tooling problem. That's an architecture problem.
The Experiment
Hosted by the Claude Code Community, together with Justin Elliott (Co-Founder & CTO WRTH | Anthropic Ambassador), Irina Dubovik will present an experiment building against Justin's real-world project, WRTH (wrth.it), using AARRR 2.0
— Irina's AI-ready evolution of Dave McClure's original Pirate Metrics:
Market Fit → ICP → JTBD → Acquisition → Activation → Revenue → Retention → Referral → AI & Tech → ROI
Claude builds the funnel logic. Irina builds the Revenue Architecture around it. We'll show exactly where Claude nailed it, and where it didn't.
The takeaway: An AARRR 2.0 AI Growth & Revenue Architecture Framework Template every founder can use to run their own preliminary Revenue Architecture diagnostic — no prompt engineering required.
Speaker
Irina Dubovik — Founder & CEO, web3 digital marketing
AI & Growth Architect | Creator of AARRR 2.0
Claude for Startups Program Member
20+ Years in FinTech & B2B SaaS | 48-Hour Revenue Leak Review
Mentor to 1,000+ startups across 20+ countries (Techstars, Mana Tech, scale2miami)
Claude AI & Google AI Certified | MindStudio AI Ambassador
IVLP Alumna — U.S. Department of State
Agenda (20 min total)
15 min: Presentation & AARRR 2.0 Breakdown (Case: WRTH)
5 min: Q&A
Special Prize for Claude Code Community:The best insight or question gets a free AARRR 2.0 48-Hour Revenue Leak Review for their project with Irina!
Date: Friday August 21 | 6pm - 9pm
Location:The Dock - 400 NW 26th St, Miami, FL 33127
Endless respect to Dave McClure — creator of the original AARRR
framework that gave this industry its language for growth.
Hosted by Justin Elliott the co-founder and CTO of WRTH, an AI-native infrastructure platform powering trust, pricing, and settlement for resale and peer-to-peer commerce and avid Claude Code Fan.
The LAB Miami is where Miami's most relentless founders, technical talent, and startup operators come to build. In the heart of Wynwood, our campus is designed for those pushing the edge of what's possible—with the infrastructure, community, and energy to accelerate real progress.
#ClaudeCodeCommunity #AARRR20 #RevenueArchitecture #B2BSaaS #AIGrowth #GTM #Claude #Founders