Claude Code for Senior B2B Marketers: Claude Community x B2B Unplugged
You know AI is coming to your marketing team. You want to bring it in and lead it properly. But getting started is the hard part.
So bring a challenge with you: something that's blocking your team, a process that eats time, or a problem you've been meaning to fix for months. Work out where AI fits, map a process to tackle it, and build your first tool to get going.
The afternoon is built around the three things senior marketers tell us hold them back:
Time. Everyone knows they should be exploring AI, but it never makes it to the top of the list. This is an afternoon set aside to do it properly.
Getting started. Which tools? How do you get set up? Where do you even begin? AI experts on every table will get you up and running in Claude Code.
Real problems. You'll work alongside other senior B2B marketers facing similar challenges, sharing ideas and seeing how AI applies to real businesses, not demos.
This isn't another talk about what AI might do one day. It's an afternoon of building it.
A hands-on Claude Community workshop, co-hosted with B2B Unplugged, that takes you from zero to one.
Running order
2:00 to 2:15pm · Arrive and register. Tea, coffee and refreshments.
2:15 to 2:30pm · Time with the AI experts. Get there early, meet the experts on the tables and start working on your challenge straight away.
2:30 to 2:40pm · Welcome. What we’re doing today and why, from Zara (Claude Community) and Jake (B2B Unplugged), plus a short demo of how B2B Unplugged runs its event system on Claude Code.
2:45pm · Taking an organisation through AI adoption. Riordan Hill, Head of Corporate Transformation & AI at an NHS Trust, on the five-step adoption journey, how to make adoption stick, and how to make it work when your acceptable use policy is strict.
2:55pm · A senior marketer’s story. The challenge their organisation had, how they fixed it with Claude, and what they’re building next.
3:05 to 3:20pm · Table conversations. Experts lead honest conversations on demand gen, brand, product and content: where you’re at, what you’re seeing and what you want to solve today.
3:20 to 3:35pm · Short break.
3:35 to 5:55pm · Hackathon. Build something for your marketing: an agent, a set of skills or a mini app, with experts on every table. Drinks from 5pm.
5:55 to 6:25pm · Submissions and networking while the judges pick the top five.
6:25 to 6:50pm · Top five present.
7:00pm · Winners announced.
Networking until 8:00pm.
Who it's for:
Heads of marketing, marketing directors, VPs and CMOs, brand-side or agency. Never opened Claude? Already running it across your team? There's a seat for you, and we mix the tables so everyone learns from someone. You don't need to code.
Come ready to build:
You'll need Claude Code on the day. Once you're approved, we'll email you a builder's guide: how to log in, set up your Claude account and add your credits. Every approved attendee gets $50 in Claude API credits to build with. Set up before you arrive so you can start the moment you sit down. We won't be setting up accounts on the day.
What to bring
A laptop that can run Claude Code. If your work laptop blocks it, bring a personal one. It's hands-on all afternoon and we have no spare devices, so without one you won't be able to take part.
The marketing problem you'd most like to see gone.
Good to know
It's free and places are limited.