Atlanta | Claude Code Workshop for Marketers
Join a Claude Community Event, organized by local enthusiasts for everyone who loves building with Claude!
This session, Claude Code for Marketers, covers the basics of Claude Code and walks through real-world use cases that show marketers how to put it to work — no engineering background required. It's not so scary after all. The event is presented in collaboration with the Marketing AI Pulse community.
Speaker: Tyler Sztuka - Founder of SZD labs and Claude Ambassador
In partnership with Marketing AI Pulse and Aby Varma from Spark Novus
RUNDOWN (9–12 block)
9:00–9:30 — Claude Code 101. What it actually is, in the desktop app the whole time. Intro with basic mental models - How to make the Transition from Claude Cowork -> VS Code and why you would want to.
9:30–10:10 — Long-form content engine. Raw material in (notes, call transcripts, a product spec) → publish-ready draft structured to your ICP research, knowledge bases, audience tailoring, and keeping AI slop out of the output.
10:10–10:20 — Break.
10:20–11:00 — Social content pipeline. Long-form → platform-ready posts: hooks, per-channel language, and a repeatable pipeline through to scheduling and distribution.
11:00–11:10 — Break.
11:10–11:50 — Art of the possible: websites. Website landing page stood up live in Claude Code, closing with the Claude Design handoff (showing the tech stack of standing up a working website and how to use Claude Code to auto deploy website updates.
Q&A lives inside each block; anything that runs long spills into food time at 11:30.
PREREQUISITES (for the Luma page + confirmation emails)
- A paid Claude subscription (Pro is plenty — it includes both Claude Code and Claude Design). Needed to follow along hands-on; attending just to watch is totally fine.
- Claude Desktop app installed and signed in before arrival: claude.ai/download. No terminal, no coding experience needed.
- Laptop and charger.
THINK FEEL DO
Think: "Claude Code isn't a developer tool — it's a content engine I can run from a desktop app."
Feel: Confident instead of intimidated — if you can describe your content in plain English, you can build with this.
Do: Repurpose your Content Instantly