Aarhus | Claude for Marketing & Communications
Join a Claude Community Event, organized by local enthusiasts for everyone building with Claude.
The first official Claude Meetup in Aarhus focused entirely on marketing and communication.
AI lets every brand publish more, faster. The catch is that most of it sounds the same. LinkedIn feeds are full of the same hooks, the same cadences, and the same fake profundity. The real question isn't whether to use AI in marketing. It's how to use it without losing your voice.
Built for marketing managers, communication leads, content and social leads, and brand, design, and creative professionals working with AI in their day-to-day.
Three practitioner talks at 20 minutes each, followed by a panel debate. The focus is on the parts of the work where AI is actually changing things.
Some interesting angles could be:
▪️ Getting cited by AI, now that a real share of your audience asks Claude before they ask Google
▪️ Brand voice as a system, not a prompt. Guidelines, past campaigns and house style turned into something Claude follows every time
▪️ Agents that take the boring eighty percent. Briefs, localization, turning one asset into twelve
▪️ Marketing people shipping their homebuilt tools. Landing pages, dashboards, and campaign machinery built without waiting for a developer
▪️ Claude on the input side. Customer interviews, reviews, support tickets, and sales calls as research, not copy
▪️ Personal brand against company brand on LinkedIn, and who wins when the algorithm rewards people
▪️ The volume trap. Everyone tripled output. Attention did not triple
▪️ Detection and disclosure. Watermarks, detectors, and what it costs when a client or a journalist runs your text through one
▪️ AI content in a regulated company. Approval flows, legal review, what actually makes it out the door
▪️ Killing a tool. What a marketing team stopped paying for once Claude was in the workflow
▪️ Campaigns that shipped, including the parts that didn't work
▪️ What went wrong. Output nobody could tell apart, work that got flagged, numbers that didn't move
Speakers share what they learned, not what they sell. No product pitches.
Speakers
A few slots remain. If you've built something with Claude in your marketing or communication work and want to be considered, send a short note about what you'd share to the host.
Host
Jacob Langvad Nilsson (LinkedIn), Claude Community Ambassador and co-founder of Applied Futures.
Agenda
15:00 Doors open, drinks & networking
16:00 Welcome
16:10 Talk 1
16:30 Talk 2
16:50 Talk 3
17:10 Snacks & drinks
17:20 Panel debate
17:55 Wrap-up
18:00 End & networking
Presented by Claude Community Events, in collaboration with Anthropic. Many thanks to Bankdata for providing the venue and supporting the community.