Claude Code in the Wild: Turning a Competitor's Public Pain Into an ABM Playbook
For anyone selling against a known tool: SaaS founders attacking an incumbent, ABM teams running outbound into a competitor's customer base, and consultants pitching replacement services.
Most ABM personalization stops at "saw you raised a Series B." Mihailo Skendzic goes deeper. He mines the public pain about a tool your prospects already use and turns it into a multi-threaded playbook with a tailored DM per buyer.
Mihailo is a GTM Engineer at FastForward and a Clay Bootcamp grad. He came from sales and software and now builds the systems that replace manual prospecting.
What you'll learn:
Mine a competitor's public pain and cluster it into named pain themes.
Map the full buyer committee at each account and match the right pain to each person.
Ship a per-account ABM playbook: org map, Day 0 to Day 7 sequence, LinkedIn warm-up actions, and a tailored DM for every committee member.