Testing Your Business Idea: Desirability, Feasibility, and Viability

​Feeling stressed about whether your idea will actually work? Don't guess — find out. This class gives you a practical framework for testing your business concept before you invest serious time or money.

​Having an idea isn't enough. The question is whether it's the right idea. This class introduces the three tests every business idea has to pass: Do customers actually want it? Can you build and deliver it? And can you make money doing it? Miss any one of the three, and the idea doesn't work.

​The good news: you don't need a finished product to run these tests. You just need the right experiments.

​In this class, you'll learn:

• ​Quick ways to validate customer demand before you build anything

• ​How to honestly assess whether you can execute — and what to do if you can't yet

• ​How to test the economics to know if the business can sustain itself

​Part of the CleanStart Summer Small Business Power Series | In partnership with StartupSac and made possible by support from the Carlsen Center, SMUD, Chico Start and CalOSBA