Discovering Your Customers: Who They Are and What They'll Pay For
Do you find yourself still designing your product or service? One of the first things you'll discover is that success depends less on your idea than on your understanding of who you're building it for. This class is where that clarity starts.
Here's an uncomfortable truth: your customer might not be who you think they are. The most important question in any business isn't "can I build this?" — it's "does anyone actually want it, and will they pay for it?"
In this class you'll learn how to identify your real customers, understand what they genuinely value, and build a value proposition that speaks directly to their needs — not the ones you assumed they had.
We'll cover:
How to find the customer segments with the highest potential (hint: it's not always the obvious ones)
What makes a value proposition irresistible — beyond just saving money or time
How to have real conversations with potential customers and actually learn from them
How to size your target market so you know whether the opportunity is worth pursuing
This is hands-on, practical work — not theory. You'll leave with a sharper picture of who you're building for and why they should care.
Part of the CleanStart Summer Small Business Power Series | In partnership with StartupSac and made possible by support from the Carlsen Center, SMUD, Chico Start and CalOSBA