What is a Big Enough Opportunity? Market Sizing 101

​You have an idea. You think it's big. But how do you know if the opportunity is actually worth pursuing?

​Most founders guess at their market size, or worse, copy numbers from pitch decks without understanding what they mean. Investors see through this immediately.

​Join us for a masterclass on market sizing with Jasiel Martin-Odoom, Africa Investment Lead at Accion Ventures, covering:

• ​How VCs actually think about market sizing (and why it matters for fundraising)

• ​TAM, SAM, SOM: what they mean and how to calculate them properly

• ​Top-down vs. bottom-up approaches (and when to use each)

• ​Why "there's a gap in the market" doesn't mean there's a market in the gap

• ​Red flags that signal your market opportunity isn't as big as you think

• ​How to size African markets realistically (without just copying US numbers)

​This session is for founders who want to understand if their opportunity is truly venture-scale and how to articulate that to investors. It's practical, interactive, and designed to help you think like an investor about market opportunity.

​When: Monday, March 10th, 4:00 PM - 5:00 PM WAT / 6:00 PM - 7:00 PM EAT

Where: Virtual (Google Meet link sent upon registration)
Who should attend: Early-stage founders building in Africa, aspiring entrepreneurs validating ideas

​The session will be recorded and shared with all registrants. This is the third session of the Antler Africa Academy, our effort to build the most valuable resource hub for African founders.