Influencer Marketing for Tech: A Master Class

​Influencer marketing has become one of the most effective ways for AI and tech companies to build awareness, credibility, and momentum around a launch or funding announcement. But most teams jump in without understanding the fundamentals, and end up overpaying for the wrong creators or the wrong type of content.

​Join Ty Smith and the Clickstrike influencer team for a practical, no-fluff session on how influencer marketing actually works and how to run a campaign that delivers real results.

​We'll cover:

​Why influencer marketing outperforms other channels for tech and AI brands, and when it makes sense (or doesn't) compared to paid ads, PR, and organic content.

• ​Terms you need to know: CPM, micro, mid tier, and macro influencers, and what these distinctions actually mean for your budget and reach.

• ​The different types of influencer content, from quote posts to dedicated videos, and what each one is best suited for.

• ​How to select the right influencers for your specific campaign goals, audience, and product.

• ​Common deal structures used in influencer partnerships, so you know what to expect and how to negotiate.

​Whether you're planning your first influencer campaign or looking to sharpen an existing strategy, this session will give you a clear framework to work from.

​Who should attend:

​Marketing leads, founders, and growth teams at AI and tech companies exploring or currently running influencer campaigns.