Beyond Borders: How Lean Teams Get International Customers in the Age of AI
International growth no longer requires a large sales team, significant budgets, or a long period of trial and error.
For technology companies, AI is changing how markets are researched, prospects are identified, outreach is personalised, and customer relationships are built. But the fundamentals still matter: choosing the right market, validating demand, creating trust, and focusing limited resources where they can have the greatest impact.
This practical conversation will explore how lean technology teams can win international customers while remaining focused, efficient, and resource-conscious.
Who should attend
Founders and senior leaders of technology companies exploring international expansion
Sales, business development, and growth leaders working with limited resources
Entrepreneurs who want to validate new markets before making significant investments
Topics covered
Then vs. now: what worked in outbound sales over the last decade, what broke in the last 18 months, and what has remained timeless
Choosing the market before spending on it: affordable validation signals that help determine whether international demand is real
AI-powered international growth: how lean teams can use AI for research, targeting, personalisation, and market entry without losing the human element
Building trust across borders: how to create credibility, partnerships, and customer conversations in markets where you are not yet known
From first signal to first customer: turning early market validation into a repeatable international sales process
What you will take away
A clearer framework for selecting and prioritising international markets
Practical ideas for validating demand before investing heavily in sales and marketing
A better understanding of how AI can help small teams compete more effectively
Actionable next steps for generating international conversations and customers
Agenda
6:00 – 6:30 PM Registration & Networking
6:30 – 7:30 PM Welcome Remarks & Main Conversation
7:30 – 8:00 PM Q&A
8:00 – 9:30 PM Networking
Speakers:
Calin Buzan - Founder & CEO of BeeGlobal
Irina Stoicescu – Founder & Head of Sales at usegigi.ai
Tudor Brad - Founder at BetterQA
More speakers will be announced soon.
Session moderated by: Gabriel Cioflica - Senior Software Developer at Thunder
Whether you are preparing to enter your first international market or looking to improve your existing expansion strategy, this event will provide practical insights and meaningful conversations to help your company move beyond its home market.
Organized by BeeGlobal 🌍
BeeGlobal is a global ecosystem that empowers technology companies to scale and collaborate across borders. Founded in London and active in Dubai, New York, San Francisco, Madrid, Munich, Toronto, Austin, Lisbon, Helskinki, Bucharest, and Cluj-Napoca, BeeGlobal connects innovators worldwide through events, partnerships, and shared opportunities.
GDPR Notice Regarding Photography at the Event:
Please be aware that photographs may be taken for use on the BeeGlobal website and affiliates and other promotional materials during our upcoming event. By attending, you acknowledge and consent to your image being captured in these photographs and used for the above mentioned purposes. Rest assured, BeeGlobal is committed to respecting your privacy. If you have any concerns, please inform a member of our event staff upon your arrival.