​Atlas unscripted with Sam Lee of Hubspot

​Join Michael Hoy (CEO, Atlas) for a 30-minute live conversation with Sam Lee (VP, Pricing Strategy & Product Operations at HubSpot) a pricing and monetization veteran who's spent 20+ years building revenue strategies at Microsoft, Infoblox, ServiceNow, Snowflake, and now HubSpot. 💰

​Sam's lived the full spectrum: from negotiating enterprise licensing deals with Microsoft's biggest customers to leading global monetization teams at companies like Snowflake and ServiceNow. Now as VP of Pricing Strategy & Product Operations at HubSpot, he's shaping how one of the biggest SaaS players thinks about pricing.

​We'll dig into what actually works when you're pricing B2B SaaS, how to think about packaging and bundling, navigating the shift from traditional licensing to modern subscription models, and what he's learned moving between companies at different stages. 🚀

​Perfect for founders and product leaders who are figuring out their pricing strategy, trying to scale their monetization model, or just want to learn from someone who's done this across Fortune 50 companies and high-growth startups.

​​Host

​​Atlas is an AI-powered pricing and billing platform built for founders who need to monetize fast and iterate faster. We handle everything from hosted pricing pages to subscription management, with AI agents that optimize your pricing strategy based on real customer data. Stop spending dev cycles on billing—focus on building your product while we handle the revenue engine.

​HubSpot helps businesses grow with CRM, marketing, sales, and customer service software that scales with you—whether you're working from home, the office, or both.