Office Hours: Cold Calling Script Optimization

​Hate cold calls that feel… well, cold? This monthly session is for founders and sales-driven teams looking to transform their pitch from awkward to confident, from ignored to effective.

​In this live, tactical session, Julian Espinosa will guide founders through the art of cold calling — helping you refine your tone, tighten your scripts, and increase your chances of getting past “Hello.” Whether you’re starting from scratch or polishing a script that needs more punch, this is your space to test, iterate, and improve in real time.

​​Founders will reflect on:

​​• What makes a cold call actually land — from intro to close

​​• How to open strong and earn a few more seconds of attention

​​• Where most founders lose their audience (and how to recover)

​​• How to match tone and pacing to different audiences

​​• How to confidently ask for the next step without sounding salesy

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​You’ll leave with sharper messaging, stronger delivery, and a clearer sense of what works — and why.

​📌 What to bring:

​Cold calling scripts, rough outlines, or phone pitch drafts — wherever you are in the process, we’ll help refine it.

​📌 Who it’s for:

​Founders, sales teams, and anyone using cold calls to generate interest, leads, or deals — especially those ready to turn nerves into numbers.

​🧠 About Julian Espinosa:

​Julian is a seasoned founder and product strategist who blends behavioral insights with high-conversion messaging. From healthcare platforms to startup GTM strategy, he’s helped early-stage teams refine their pitch, build trust fast, and communicate clearly under pressure.

​He’s also trained founders on how to sound like humans, not scripts — helping you stay persuasive without being pushy.

​⚡ Session format:

​• Quick 1–2 minute check-ins from each participant

​• Live script feedback and tone refinement

​• Recap and actionable improvements

​💡 Capped at 10 participants to ensure focused, personalized feedback.