Hire or automate? GTM in 2027
Hire or automate? GTM in 2027
For heads of sales, revenue and growth deciding who to hire next, and what to hand to an agent.
Every revenue plan for 2027 starts with the same question: grow the team, or build the system that does the work? Tonight, SDR leaders who are still hiring and founders building the automation that does the job instead take it on, on one stage. Part of GTM Tech Week Berlin.
Opening: the LinkedIn ads loop
Bogdan Liutic, founder of CR8, shows the GTM loop he runs instead of adding headcount: a signal-built account list, LinkedIn ads to exactly that list, and warm human follow-up for whoever engages. It’s the playbook he published in Growth Unhinged.
The panel: Hire or automate?
Moderated by Bogdan Liutic.
Emilia Korczyńska, co-founder and Head of Marketing, ZenABM
At Userpilot she turned $52K of LinkedIn ads into $900K in pipeline. Now she builds the tool behind that playbook.
More speakers will be announced soon.
What we’ll get into
Which GTM roles to hire in 2027, and which to stop hiring
Small signal-based lists or campaigns at scale: what actually fills the pipeline
What goes to an agent, what stays human, and who owns it
What holds up under GDPR in Germany
Schedule
18:30 Doors
18:45 The LinkedIn ads loop · Bogdan Liutic, CR8
19:00 Panel: Hire or automate?
20:00 Drinks and networking
20:30 Close
Where: Berlin, venue announced soon.
Official partner of GTM Tech Week Berlin, 16 to 21 November. Brought to you by Co-Learning Club.
Photos and video may be taken at this event. If you’d rather not appear, just tell a host when you arrive.