Hire or automate? GTM in 2027
For heads of sales, revenue and growth deciding who to hire next, and what to hand to an agent.
Every revenue plan for 2027 will start with the same question: grow the team, or build the system that does the work? Tonight, people who build sales teams and people who build the automation replacing them discuss what really works.
Two panels, eight GTM leaders and one talk, moderated by Bogdan Liutic.
Schedule
18:30 Doors
19:00 Welcome
19:05 Panel 1: Your next GTM hire, a person or an agent?
19:40 Talk: Before you hire your second SDR · Bogdan Liutic, CR8
20:00 Break
20:10 Panel 2: Your 2027 revenue team, who stays human?
20:45 Wrap up
20:50 Drinks and networking
21:30 Close
Panel 1: Your next GTM hire, a person or an agent?
Philipp Wenger Lebron, Head of Revenue, JOIN
Built his own AI agents as a non-technical operator. They took over SDR research for about 35 EUR a month.
Rob Pankow, co-founder and CEO, simplyblock
Still runs sales himself: three trade fair booths in five weeks, and every discovery call built on the same five questions. The founder view.
Emilia Korczyńska, co-founder and Head of Marketing, ZenABM
At Userpilot she ran an ABM program on LinkedIn ads that built over $900K in pipeline, about $8 for every dollar spent. Now she builds the tool behind that playbook.
Angeley Mullins, founder and Chief Growth Officer, Aetheris Ventures & Ninox Software
Built growth at Amazon, GoDaddy and Intuit, and now takes founders past $100M. Brings the view from the chair that owns the number.
Talk: Before you hire your second SDR
Bogdan Liutic, founder of CR8, shows the GTM loop he runs instead of adding headcount: a signal-built account list, LinkedIn ads to exactly that list, and warm human follow-up for whoever engages. It’s the playbook he published in Growth Unhinged.
Panel 2: Your 2027 revenue team, who stays human?
Ian Roderick, VP Marketing and Growth, Kenjo
Launched an autonomous AI SDR and replaced paid sales tools with ones his team built.
Dina Uthman, Enterprise Sales Leader, HubSpot
Took over the weakest team in HubSpot’s Midmarket DACH and made it one of the strongest in EMEA through coaching. Argues that trust and judgement can’t be automated.
Oliver Engelbrecht, Chief Revenue Officer, excentos
Hires juniors to run AI process work instead of Excel lists, and holds every trade fair accountable to pipeline. The view from a CRO building a hybrid team.
Thorsten Deutrich, VP Sales and Regional Manager DACH, GlobalDots
Has run DACH sales at GlobalDots for over 15 years, building pipeline through invite-only dinners and evenings across Europe and the US.
What we’ll get into
Which GTM roles to hire in 2027, and which to stop hiring
Small signal-based lists or campaigns at scale: what actually fills the pipeline
What goes to an agent, what stays human, and who owns it
How a buying signal reaches the right rep the same day
Where: Data Space, Berlin
An official partner event of GTM Tech Week Berlin, 16 to 21 November. Brought to you by Co-Learning Club.
Special thanks to Data Space for hosting us in their fantastic event venue.
Photos and video may be taken at this event. If you’d rather not appear, just tell a host when you arrive.