Hands-On GTM Engineering: Build a Real Outbound Pipeline with Clay, Claude & Smartlead ⚙️
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If you're a founder, marketer, or salesperson who needs a pipeline and doesn't have a team to build one, this workshop is for you.
Most outbound fails in one of three places. The list is scraped and full of bounces. The messaging is obviously templated, so nobody replies. Or the sending setup burns your domain and everything lands in spam.
In this workshop we fix all three. Using Clay, Claude, and Smartlead, you'll build a working outbound pipeline end to end: a verified list of prospects who actually match your ICP, messaging that reads as though a person wrote it, and the infrastructure to keep it landing in the inbox.
You'll build this for your own business, with your own ICP, so you leave with a pipeline you can actually run.
A couple of hours that replaces months of manual work.
🗓️ Agenda
Doors open Grab a drink, settle in, meet the other attendees.
Build the list Define your ICP precisely enough that a machine can find it. Pull matching accounts from public sources, enrich them with real signals like funding, headcount, hiring, and tech stack, then screen out anyone you shouldn't touch.
Write messaging that gets replies Use Clay and Claude to research each account and write an opener that's true of that one company only. Then structure a sequence that leads with their situation instead of your pitch.
Protect your domain The layer most people skip: secondary domains, inbox setup and authentication (SPF, DKIM, DMARC), warm-up, sending volume and rotation, and how to spot a burning inbox before it takes your main domain down with it.
Q&A Bring your questions.
Open networking Grab a drink, meet the other attendees, keep the conversation going.
🚀 What You'll Walk Away With
A clean, verified prospect list you can use the same day, not a scraped sheet full of bounces.
Personalised messaging at scale, with higher reply and positive-reply rates, and more meetings per thousand contacts.
A sending setup you can scale without ending up in spam.
A repeatable pipeline you can run again for your next campaign.
🎯 Who It's For
Founders doing their own outbound
Sales and GTM people who want to stop doing this by hand
Marketers building pipeline
Agencies and freelancers running outreach for clients
No engineering background required.
Come with a business and an audience in mind. You'll be building for your own ICP, so the clearer you are on who you're trying to reach, the more you'll get out of the session.
🎒 What You'll Need
Your laptop and charger.
A Claude account on Pro or Max. Pro is enough for everything we do.
A Clay account.
A Smartlead account.
We'll send pre-workshop resources ahead of the session so you arrive set up and ready to build.
🎙️ Speaker & Host
Mikel Mangold · Expert Speaker
Entrepreneur and hands-on commercial GTM professional with 6+ years across 4 countries helping science-driven companies commercialize breakthrough technology. As founder of Goldup-e.ai, he builds outbound sales engines, optimizes HubSpot portals, and deploys AI sales & marketing operations, generating qualified pipeline for B2B companies selling complex technology through real procurement cycles. At ATLANT 3D, a company with $30M+ in funding, he led business development activities, building and running the commercial motion: pipelines, campaigns, and partnerships. Now venture building at Fraunhofer HHI, he brings deep-tech research from lab to market.
Hina Watts (Expert Speaker) is a Staff Software Engineer and Tech Lead with 14+ years of experience building systems at a scale most of us never encounter. Formerly at Adobe and Wayfair, she architected data pipelines processing 60M+ events per hour and is the inventor behind a patented UI auto-tagging feature. When it comes to understanding what's happening under the hood - context windows, tokens, costs, and how AI systems actually work, you want someone who has spent a career designing and scaling complex systems. Hina is exactly that person.
Vidushi · Host Brand & Communication Strategist turned non-technical founder who built SocialFlo, an AI-powered content platform, using Claude Code. With 7+ years across social media, brand, and influencer marketing, she now runs Co-Work &, a community for ambitious people who want to learn AI in a practical, hands-on way.
📌 Before You Book
🎟️ Tickets are refundable up to 7 days before the event; after that, they're non-refundable. A 5% cancellation fee applies to all refunds.
📸 Photos will be taken during the event for community and promotional use. By signing up, you agree to be photographed.