Commerce Symposium: This Is Water | NY

​An afternoon for 8- and 9-figure ecommerce operators who want to cut through the noise.

​What we'll talk about:

• ​How well can you actually know your customer? You can track every click a shopper makes and still not know the person behind it. Numbers are generous with the what and stingy with the why.

• ​What does a healthy experimentation program look like? How to size a test so the result means something, why so many CRO wins evaporate on the second look, and what to do when the data and the loudest opinion in the room disagree.

• ​What is a brand worth after checkout? Most brands measure themselves one transaction at a time, but value accrues later, in whether the customer comes back, brings a friend, and stays for years instead of a season.

​September 8, 2026 at The Standard, High Line, New York City.

​More details: https://thisiswater.nebulab.com/ny