

Ramadan traditions and rituals. How to translate cultural meaning into relevant shopper experience and activations
New event from SEE Community!
Ramadan traditions and rituals. How to translate cultural meaning into relevant shopper experience and activations
Ramadan is the highest shopping period in UAE. This time we’re going to discuss how Retail and FMCG can create meaningful instore execution during Ramadan.
⭐️Speaker: Alisher Ziyaev
📍Place: Quranic Park, Parking near Gate 2, meeting point “Glass House”. Bring your chairs, pillows or carpets to sit on the grass.
This session is not about rushing through slides. It is about understanding what Ramadan really means for people, what they value, and what feels respectful and relevant.
What we will do together: • Decode Ramadan traditions and rituals through a shopper lens • Identify the moments that matter most for families and communities • Translate insights into practical ideas for in store execution, displays, POSM, and campaigns • Pressure test ideas with practitioners across retail, brands, and agencies
If you work in FMCG, retail, trade marketing, category management, or shopper marketing in the UAE, this session will help you plan Ramadan in a smarter way and build a better shopper experience.