The AI-Powered Brand: A Free Taster
If you are a solo founder, the maths just changed. Things that used to need a team (brand strategist, copywriter, designer, content manager, marketing assistant) you can now do alone, in evenings and weekends, using AI tools that already exist. Most people just don't know how.
Two hours, hands-on. By the end you will have built two real pieces of your own brand:
1. A client persona, not a demographic. A specific imagined person.
2. A defined brand voice the AI can reproduce, every time.
FOR: people building or starting a small product-based brand (jewellery, accessories, fashion, homeware, decorative items, craft) in or around Birmingham. Working full-time, building on the side. Already using AI casually but getting generic results.
NOT FOR: software founders, service businesses, complete AI beginners, or 'make money fast' audiences.
BRING: a laptop with Claude, ChatGPT, Copilot, or Gemini logged in. A one-sentence description of the brand you are building. Yourself.
GET: a printed worksheet capturing your work, plus a six-prompt template pack by email within 24 hours.
HOST: Hamed Arab Choobdar. Ten years as a jewellery CAD designer. Currently a sales consultant at one of the UK's most prestigious luxury jewellery houses. Founder of Silux London, building evenings and weekends since January 2026. He is teaching what he is doing this week, not what he did a decade ago.
AFTER: the free taster is the first chapter of From Idea to Business, a five-week evening course at Malmaison starting July 2026. £495 launch cohort (in exchange for feedback and a testimonial). £895 standard from autumn 2026. Six to eight places. Details on the night, no pitch.
Doors 6:00 PM with refreshments downstairs. Session 6:30 to 8:30 PM. Room held until 10:00 PM for drinks and conversation. Twelve seats. No recording.