How to invest in startups: Insights from SeedLegals & South East Angels
This session covers the fundamentals of evaluating and investing in early-stage startups, from first look to final decision.
We'll walk through what separates good deals from bad ones, how to protect yourself (and your returns) through smart due diligence, and how the UK's generous tax schemes can work in your favour.
What we'll cover:
SEIS & EIS tax incentives – UK government schemes that reduce risk and boost potential returns
Due diligence – how to properly assess a startup before writing a cheque
Evaluating teams, products & markets – what to look for and how to weigh each against the other
Deal evaluation – understanding valuations, terms, and what to push back on
This event is suitable for experienced angels, first-time investors, and anyone exploring whether startup investing is right for them.
Our hosts🎤
Anthony Rose
Co-founder & CEO, SeedLegals
Known as “The man behind BBC iPlayer”, Anthony Rose is a seasoned entrepreneur and the driving force behind SeedLegals, the platform powering a third of all early-stage SEIS/EIS funding rounds in the UK.
With a background in internet video, P2P tech, and social platforms - plus a patent portfolio spanning content discovery and interactive TV - Anthony brings a rare mix of technical depth and commercial know-how to the startup world.
Kristina Pereckaite
Founder @ South East Angels
Kristina Pereckaite is the Founder and Managing Director of South East Angels, an award-winning members club for angel investors. Since its formation in 2021, South East Angels actively deploys £2M+ into startups each year, and has received recognition from UKBAA as “Most Active Investor in the Regions” (2024), while being named a finalist for Angel Group of the Year for two consecutive years.
About South East Angels
South East Angels is an award-winning community for angel investors. We operate one of the most active angel syndicates in the UK, currently investing £2M+ yearly into early-stage technology startups.
About SeedLegals
We're the UK’s go-to platform for startup legals, funding, share options, SEIS/EIS and more.
Whether you're just starting out or gearing up for your next raise, SeedLegals is built to help founders move faster and smarter. Our tools make it simple to create and sign essential legal docs, close funding rounds, and reward your team – without burning time or cash on admin.
We’re trusted by 60,000+ startups and investors and power 1 in 6 early-stage funding rounds in the UK. If you're raising, hiring or just figuring out what’s next, we’re here to help you do it right.
More resources to help you get ahead:
💡Tips from Investors: Download our free ebook packed with insights from angels and VCs on what really makes a great pitch. 👉Get the ebook
📆If you prefer to speak to humans then feel free to book a free call with the SeedLegals team. 👉Book a call
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