Workshop - Personal Branding 101 / Storytelling for Founders
We’ve all heard the term build in public.
…but how do we actually do it, and make it feel aligned and sustainable for ourselves?
If you’re a builder wanting to share your story, new to your content creator journey, or a creator that wants to learn frameworks that will help you dive in more deeply…
…this one’s for you.
this workshop is hosted during the Longevity Week Experiment Jam!
it's open to anyone at muSH that wants to learn storytelling, build in public, and to kick off the Longevity Camp's #ProofofLiving !!!
Everyone has, at some point, felt the urge to create something.
In the age of social media, many people feel pressured to create with a goal… more views, more followers, land brand deals…
Focusing on the wrong things can lead to attracting in the wrong audience, pigeon-holing yourself into a niche, or even after a whole, feeling like you’re not “allowed” to post about certain topics you care about to maintain a certain “image” online.
When it comes to growing and scaling for social media (or any creative endeavor), misalignment is usually the leading cause of burn out.
Personal branding is the foundation to building an authentic, sustainable flow of creation on social media.
It’s creating with knowing that the mosaic of everything we create tells a story of who we are to our audience (and the algorithm).
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What we’ll go through in this session:
The importance of storytelling… but also, the importance of HOW you deliver that story so it can reach the right people
Becoming a lighthouse for your target audience
A personal branding framework called the “Creator Vision” that you can sit down with and always come back to.
What your “Proof of Living” series can tangibly look like
15 minute Q&A about anything storytelling, personal branding, and content creation.
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This will teach you:
How to use the Creator Vision to form content pillars to create aligned ideas.
Build a social media strategy that works for YOU.
Storytelling fundamentals (with an emphasis on short form video), and a crash course on how to make authentic short form videos that convert
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About me:
My name is Natalia and I’ve been working in the creator space since 2023.
I’ve been helping founders and creators with building their personal brand - and creating social media strategies that are sustainable and aligned to them.
These classes address common problems I see with people at the earlier stages of content creation and building their personal brand…
hoping to inspire more people to create and to share their “Proof of Living”!