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​AI can help you build a website, product, or campaign in an afternoon. But how will the right people find it—and know what to do when they arrive?

​Whether you’re launching a side project, starting a business, or developing a new initiative at work, AI can do more than generate copy and complete tasks. With the right context, it can help you think through the entire growth journey: who you’re building for, how you’ll reach them, what will help them convert, and what you should test first.

​In this session, growth and product leader Rachel DeJulio will show you a completed AI Growth Brief and then walk backward through how she built it. You’ll see how she gives AI the customer, product, and business context it needs to act like a useful growth partner.

​Rachel will demonstrate how to use AI to:

• ​Clarify the audience and problem your project serves

• ​Map the customer journey from discovery through conversion

• ​Identify realistic organic-growth opportunities, including content, partnerships, referrals, search, and AI discovery

• ​Pressure-test a website or product experience before launch

• ​Turn a broad idea into a prioritized set of growth experiments

​The approach is tool-flexible, so you can adapt it to Claude, ChatGPT, or the AI tools available through your workplace.

​You’ll leave with:

• ​A reusable template for creating your own AI Growth Brief

• ​A framework for teaching AI about your audience, product, and goals

• ​A simple customer-journey and conversion checklist

• ​A method for choosing growth experiments instead of attempting every possible tactic

• ​Prompts and questions you can reuse for a side project, business, client, or initiative at work

​This session is for founders, marketers, product leaders, consultants, side-project builders, and anyone who wants to create something people can actually find, understand, and use.

​No advanced AI experience is required. Bring an idea or project if you have one—or follow along using the example.

​About your host

​Rachel DeJulio is the founder of GrowthLever, a fractional product and growth practice for scaling teams. She works directly with companies to identify growth marketing channels, funnel leaks, prioritize experiments, and build growth systems spanning acquisition, activation and retention.

​Across more than a decade leading growth at American Express, Kabbage, and Greenlight, Rachel has built the systems behind 25% organic revenue growth, 10% onboarding conversion improvements, and #1 search rankings during critical product pivots. Today, she applies AI and automation to real growth strategy, experimentation, and decision-making.

​Rachel writes and speaks about product-led growth, organic acquisition, experimentation, and practical AI systems for product and growth teams.

​​​In partnership with Her Tech Community

​Her Tech was built from the ground up by Rochelle Sonnenberg to be the space you always needed but rarely had — a place where women and nonbinary professionals in tech can show up fully, grow boldly, and thrive together.

​Because you don't just deserve a seat at the table. You deserve a whole room built for you.

​Her Tech Community members can attend this event for free. Enter your access code at checkout to redeem your spot!

​Can’t make it live? No worries — this event will be recorded, and everyone who registers will get the replay by email afterward.