

WEBINAR: Creator Marketing in Crypto
About Event
Creator marketing is the highest-leverage growth channel in crypto right now. The projects that get it right build real mindshare. The ones that get it wrong burn budget on creators who post and ghost.
Finding the right creators, vetting them properly, and scaling campaigns across a network of KOLs is a skill set most teams are still figuring out.
Join Jack Haldorsson (Co-founder and Managing Partner, Lunar Strategy) and Hampus Mattsson (Head of Influencer Marketing Management, Lunar Strategy) for a live session breaking down exactly how they run creator marketing across 1,000+ KOLs.
About Your Speakers
Jack Haldorsson is Co-founder and Managing Partner at Lunar Strategy, active in the crypto space since 2017. He's helped 100+ Web3 projects scale and launch, and leads Creator Wire, Lunar's tier-one creator management arm.
Hampus Mattsson is Head of Influencer Marketing Management at Lunar Strategy, specializing in managing multiple top-tier crypto KOLs simultaneously with deep focus on KOL–client synergy and campaign tracking. He oversees access to Lunar's 1,000+ KOL network.
Session Overview:
* Presentation: Creator Marketing in Crypto — Jack Haldorsson & Hampus Mattsson
They will break down:
➤ How to find the right creators for your project
➤ How to vet KOLs before committing budget
➤ Scaling creator campaigns across a large KOL network
➤ KOL–client synergy and campaign tracking
* Live Q&A
Bring your questions. Get direct answers from Jack and Hampus on your specific creator marketing challenges.
Date: Wednesday, April 2 | 10:00 AM GMT+1
Format: Online via Google Meet
Whether you're a founder, marketer, or growth lead at a crypto project, this one's for you.
Spots are limited.