

Finance for Founders (Founder Fundamentals Series by JPM)
Founder Fundamentals Series hosted by JP Morgan is back!
Founder Fundamental Series: Finance for Founders with Brianna Hammer
Join us for an engaging and practical session designed specifically for startup founders and what financial essential skills they need to master in order to run their business. Led by Brianna Hammer, this event will demystify key concepts such as how to read a Profit & Loss (P&L) statement, the right time to hire a CFO, and the crucial differences between a CFO and an accountant - and why you need one before the other. Brianna will share real-world stories from her extensive experience working with early-stage startups, offering actionable advice and answering your most pressing finance questions. Whether you’re just getting started or preparing to scale, this session will equip you with the knowledge and confidence to make informed financial decisions for your company’s success.
About Brianna Hammer
Brianna Hammer is a seasoned finance professional with over a decade of experience spanning corporate finance, investment banking (tech M&A), and venture capital investing. Since leaving her previous role as a Partner at Tribe Capital, she has served as a fractional CFO for Seed to Series B startups. She provides hands-on expertise in building first operating models, strategic capital planning, and fundraising execution. Brianna has consulted for innovative companies across AI, enterprise SaaS, frontier tech, and health tech, helping founders navigate the unique financial challenges of early-stage growth. She holds an MBA in Finance from UCLA Anderson and brings a wealth of practical insight to startup founders seeking to scale their businesses.
About Founder Fundamentals Series
The Founder Fundamental Series is a series of workshop-style events hosted by JP Morgan Startup Banking for early stage startup founders. FFS aims to support early-stage and first time founders with essential knowledge and networking to get their company from zero to one. Events are held on the third Thursday of every month and include VCs, service providers and experienced founders to share their experience and contribute to your success.
(Please note these events are exclusively for founders currently working full time on their venture.)
About JP Morgan Startup Banking
We help startups of all sizes, growth stages and industries. Our experienced, firm-wide Innovation Economy team can deliver financial solutions and guidance to help you grow, network and scale toward an IPO. With tech that powers growth, J.P. Morgan gives early-stage startups, venture-backed and high growth companies the agility needed to make secure, real-time, efficient decisions.
Learn more about our Banking Solution for early-stage startups.