Founder Workshop: Customer Discovery
Note: for the second time we are holding this event virtually. This is the most popular of all our quarterly workshops. See our blog article about why every founder should take this workshop before prototyping.
"Customer Discovery"
Join us for an interactive workshop designed to equip early-stage entrepreneurs with essential skills in customer discovery. Understanding your customers is so crucial for success that Venture Mechanics won't even accept a startup into the incubator unless a substantial amount of customer discovery has already been documented. This workshop will guide you through practical strategies and tools to identify, understand, and validate your target market effectively.
Key Takeaways:
Gain confidence in identifying and understanding your target market.
Learn practical techniques for conducting meaningful customer interviews.
Acquire tools to iterate and improve your product based on customer feedback.
Network with fellow entrepreneurs and share insights.
Who Should Attend:
Early-stage founders looking to validate their business ideas.
Entrepreneurs seeking to refine their product-market fit.
About Angie Parker:
Angie Parker is an experienced leader blending Air Force aviation background with startup operations and venture expertise. As the former Executive Director of the Alliance of Angels she drove strategic growth for the Pacific Northwest's largest angel group, investing $4-6 million annually in early-stage tech, hardware, and life sciences startups. Previously, she handled community, operations, and marketing at Context Ventures and served as Chief of Staff for veteran-founded startups. Her decade-plus in BizOps and brand strategy makes her ideal for guiding founders through customer discovery workshops.
About Catherine Bhattachar:
Catherine Bhattachar is an entrepreneurial operator, marketer, and startup advisor with experience spanning early-stage ventures, high-growth technology companies, and global consumer brands. She most recently served as Director of Marketing and Operations at Decathlon, and previously co-founded Tiny Earth Toys, where she helped lead product strategy, operations, and customer growth. Her background also includes strategy consulting at L.E.K., product and business analytics at Wayfair, and operational leadership at Invisible Technologies. A Duke Fuqua MBA alumna, Catherine brings a practical, evidence-driven approach to customer discovery, helping founders uncover genuine customer needs, challenge their assumptions, and turn what they learn into stronger products and go-to-market strategies.