Diego Borgo Workshop: Make the Invisible, Visible - Turning Complexity into Market Power
Diego Borgo Workshop: Make the Invisible, Visible - Turning Complexity into Market Power
April 1 | 14:30-16:30 | Hanzas Perons
Many powerful Web3 technologies fail for a simple reason: people don’t understand them.
In this hands-on workshop, Diego Borgo - Executive Partner at Thumbcorp - will show how founders can turn complex blockchain products into clear narratives that resonate with mainstream audiences.
With 20+ years in branding and 8 years in blockchain, Diego has worked with adidas, Porsche, Salesforce, and Mastercard, and now advises Web3 leaders like Pyth Network and Aptos on building trust, simplifying their message, and scaling adoption.
What you’ll learn
→ How to turn complex technology into a narrative anyone can understand – blockchain, AI, SaaS, whatever you're building
→ Why your messaging isn't landing with mainstream audiences (and what to do about it)
→ How to position your product so the right people actually give a sh*t
→ Practical brand frameworks you can use the same day – not theory, real tools
Spots are limited to keep the session interactive.
Join us during UN:BLOCK Intro Day and learn how to turn complexity into market power.
By attending, you agree that photos and videos may be captured during the event and used for promotional purposes.