RugMorph's Growth Was Capped by Its Inbox, Then Tactful’s Agentic AI Took Over 80% of Sales

​Today, more than 80% of RugMorph’s sales and bookings are handled by Tactful’s Agentic AI, while first response time has dropped from hours to just a few seconds.

​In this live session, Hazem El-Sawy, Founder & Managing Director of RugMorph, will share exactly how they made the transition — what they automated first, what they kept human, how the team responded, and what they would do differently if they were starting again.

​What You’ll Learn

• ​The real cost of slow first response — from cancelled orders to wasted ad spend

• ​What 80% automation actually looks like in a real B2C operation

• ​Which customer service and sales flows to automate first — and which ones to keep human

• ​How to introduce AI without losing your customer service team

• ​The impact on response time, cancellations, and operational costs

• ​How RugMorph avoided EGP 2M+ in potential team turnover costs

​Who Should Attend?

​This session is for:

• ​Founders and CEOs

• ​E-commerce leaders

• ​Operations managers

• ​Customer service leaders

• ​B2C businesses scaling their sales and support teams

​Speakers

​Hazem El-Sawy
Founder & Managing Director, RugMorph

​Ihab Tag
Head of Product, Tactful AI

​Hosted By

​Mohamed Elmasry
CEO, Tactful AI