The Modern Shopify Playbook: CRO, AI-Powered CX & Agentic Commerce.

​This webinar is designed for e-commerce teams that have moved beyond launch and are now solving the operational challenges of scaling.

Through real Shopify case studies and practical examples, we'll explore the patterns that consistently appear in mature e-commerce businesses across Egypt and MENA and how leading brands are addressing them.

​What you'll learn

• ​Why stores with healthy traffic still struggle to convert

• ​The checkout metrics most brands overlook

• ​How to build a high-performing Arabic shopping experience

• ​What AI-powered search means for e-commerce brands today

• ​The operational bottlenecks that can't be solved by redesigning your store

• ​How conversational AI and CX automation reduce support volume and recover lost sales

• ​When migrating to Shopify is the right decision—and when it isn't

​Speakers

​Mostafa Younis
Shopify Business Manager, Robusta Technology Group
Leading Shopify and Shopify Plus implementations for brands including PUMA Egypt, ALDO, and Timberland Egypt.

​Ahmed Mohsen
Marketing Director, Tactful AI
Helping brands across Egypt and the region improve customer experience through conversational commerce, support automation, and AI-powered CX operations.