Nobody's Reading Your Docs: Why Great Engineering Gets Ignored (and What to Do About It)
Here's an uncomfortable truth: shipping the right system doesn't guarantee anyone notices. Every year, solid work in AI, data, and deep tech gets buried in Slack threads, forgotten decks, and demos nobody follows up on — not because the engineering was weak, but because nobody designed how it should travel once it left the repo.
On 19 August, we're bringing in two people who've spent their careers solving exactly that — not as a "personal branding" exercise, but as a real systems problem: how signal moves through an organisation, and how it survives contact with people who don't read code.
Guney Yildiz — The Repo Isn't Enough: How Ideas Actually Move Through an Organisation
Guney spent over a decade as a BBC correspondent breaking exclusive stories, later advised the UK Parliament on foreign policy, and now writes for Forbes on AI and geopolitics. He will open with The Repo Isn't Enough: How Ideas Actually Move Through an Organisation. He maps the real path your work takes from your laptop to the people who control budget and direction, and shows where it usually dies along the way — with concrete, low-friction tactics instead of content-calendar advice.
Professor Jonathan Wilson — Impact Branding and Storytelling: How to Make Your Work Impossible to Ignore
Jonathan holds two doctorates, has advised governments and global brands, and has been named a LinkedIn Top Voice four times. He'll show you how to pick a lane, choose the handful of claims about your work that are actually worth making, and back them with proof — so the people who don't read your docs still understand why what you built matters.
Format
18:00 doors open, drinks, meet people who are actually shipping things.
18:45 talks, with real Q&A, not the polite kind.
After - food, drinks, and the conversations that are usually the real reason to show up.
Around 70 people: senior engineers, architects, ML practitioners, scientists, and technical founders who've shipped systems like the ones being discussed.
We look forward to seeing you there.