​The Brand Called You!

​Lead With Your Truth. Align With Your Purpose.

​This powerful, hands-on workshop is designed for women leaders and mid-career professionals who want to show up with more clarity, confidence, and purpose in their work. Whether you're navigating a career pivot, stepping into a bigger role, or simply ready to be better understood for the value you bring—this session is for you.

You’ll learn to reframe personal branding not as self-promotion, but as a values-driven leadership practice. Through guided reflection, peer dialogue, and practical tools, you'll begin crafting a personal brand that aligns with who you are and what you stand for.

Walk away with a clear brand statement, actionable tools, and a renewed sense of direction—so you can lead with authenticity and tell your story with impact.

​Why should people attend this program:

​Why Attend “The Brand Called You”?
1. It’s not about self-promotion. It’s about purpose.
This workshop redefines personal branding as a values-driven practice, helping you lead with clarity, not just visibility.

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2. You’ll walk away with more than inspiration.
Gain a tested framework, actionable tools, and a personalized brand statement you can start using immediately, from interviews to LinkedIn to leadership moments.

3. It’s designed for where you are, not where you’ve been.
Whether you’re pivoting, leveling up, or just ready to be better understood—this workshop meets you at your inflection point, and helps you move forward with confidence.

​Speaker Bio:

​Zandra Zuno Baermann built her career shaping narratives for some of the world’s most recognized brands, including Nintendo, Toyota, and Unilever. Today, through ZW Consultancy, she helps women leaders and professionals apply those same strategic branding tools to their own careers—so they can lead with clarity, communicate their value, and own their story.

​"This is about more than branding. It’s about becoming unapologetically clear about who you are and what you stand for."