HubSpot + Salesforce in 2026
Marketing loves HubSpot. Sales stays in Salesforce. On paper, that can look like the best of both worlds. In practice, it often creates friction across lead handoff, lifecycle stages, attribution, reporting, and data quality.
This session explores where the split-stack model works, where it breaks, and how to decide whether it still makes sense for your business in 2026. We’ll look at the real operational impact of running HubSpot and Salesforce together, the warning signs that your setup is costing more than it delivers, and the steps revenue teams can take to reduce risk before making any major changes.
Whether you are fully committed to a mixed stack or starting to question it, this webinar will give you a clearer framework for evaluating your current model and planning your next move with confidence.
What we’ll cover
Why are we here? The hidden cost of disconnection across marketing, sales, and RevOps
State of the stack: 2026 trends shaping integration, reporting, automation, and buyer journeys
Real-world examples: What HubSpot and Salesforce integration actually looks like in practice
Expert interview and common questions: Real concerns, common blockers, and lessons from the field
How to pull the trigger safely: What to review before changing systems, processes, or ownership
Live Q&A and call to action
Who should attend
CEOs and founders
VP Sales / Sales Directors
VP Marketing / Demand Gen leaders
RevOps Sales Ops Marketing Ops
CRM admins and revenue leaders
Why attend
You’ll leave with a clearer view of:
where a mixed HubSpot + Salesforce stack creates value
where it introduces operational risk
what good integration design looks like
how to assess whether to optimise your current setup or simplify it
Speakers
Bart Kowalczyk - HubSpot Certified Trainer, CEO AutomateNow, Top HubSpot Partner in the UK - Connect with Bart via Linkedin
Stephen Lock - Salesforce expert in Data Analytics & Data Engineering Connect with Stephen via Linkedin