The New Search Order: Soho House Shoreditch, London. Presented by Depict.ai.
Hosted by Depict & in collaboration with London's best eCommerce brands - Vervaunt, Novos, BAO, Brandback & Harper.
On the eve of eCommerce Expo, we’re bringing the industry together for an evening that’s part product launch, part insider panel, and part social — hosted at the iconic Shoreditch House, in the heart of East London.
Depict’s GPT Search is redefining how customers discover and shop, and we’re unveiling it with a night built for operators, not spectators. The conversation kicks off with a panel featuring Depict, Vervaunt, Osprey London, and Joseph - four perspectives across tech, agency, and brand. Together, they’ll explore how AI is changing the rules of discovery, what “good search” looks like in 2025, and how mid-market and premium brands are moving faster than platforms themselves. Expect honest insights, debate, and practical takeaways that you can’t get from a conference stage.
Panel's will run as follows:
The New Search Order: Unlocking Discovery and Conversion with GPT Search Powered by Nick, Head of CRO at Vervaunt, a paid media, CRO & eCommerce consultancy.
From Prompts to Profit: The Next Wave of AI Commerce - Powered by Tim, Founder of Factory, a leading AI Agency.
Once the panel wraps, the evening shifts gears. Drinks, music, and conversation spill out onto Shoreditch House’s rooftop, giving you space to connect with peers, founders, and brand leaders shaping the future of ecommerce. It’s the perfect setting to share ideas, swap stories, and see GPT Search in action before anyone else.
Why this event matters
It’s the first UK look at GPT Search, designed to make product discovery as intuitive as conversation.
It’s the coolest fringe event of Expo week — no expo halls, no sales pitches, just operators and leaders talking shop.
It’s a rare mix of tech, agency, and brand voices — bridging the gap between innovation and execution.
Shoreditch House is more than a backdrop - it’s a London landmark. Set in a converted East End warehouse, it’s become the creative hub for founders, operators, and brand leaders. With its rooftop pool, skyline views, and understated private club feel, it’s the perfect spot to cut through the noise of Expo week. Elevated, yet relaxed. Premium, yet distinctly East London. This isn’t just another event space, it’s where ideas, deals, and friendships actually happen.
If you’re an eCommerce Director, DTC operator, or brand leader, this is the night to mark in your calendar - a launch, a conversation and a community moment all in one.